You have a point. I was basing that off sticker price. When I went in it was mainly for a test drive and to see what they had available. I never really got into negotiations on a final number.
Is there an incentive on the hybrid?
Why would you have to pay that much if your buddy's dad is a salesman? I paid under 33k for mine and it's a hybrid and loaded. I'd imagine if you know someone, you can swing an even better deal on the gas only one.
Never pay what the sticker price is. For most cars you get away with invoice or less if you do your homework and are patient. Some dealerships won't bother to work with you, while others are more than willing.
In order from highest to lowest price:
Dealer Markup (If you buy a car at this price, you're a chump. AKA the MBGreen price)
MSRP (Slightly less of a chump, but a chump nonetheless)
Invoice (Perfectly acceptable. If you're $500 over invoice, it's kind of a win/win for the dealer/buyer. No one gets screwed)
Hold-Back (Reserve that the dealers don't let the consumer know exists, and probably 95% consumers don't. If you play your cards right, this is the best case scenario and completely realistic.)
Dealership Cost (Congratulations, you just raped the dealership. Please tell me, how did you do it?)