I guess they're talking about it now because it was featured in Flight 24 which was released yesterday. Still a lazy excrement take though, I think corporate social media can get really cringey really quickly but in this case the whole thing was a well timed bit of fun all round that didn't overstay its welcome. Compare and contrast with our serious classy neighbours and the way they belaboured the whole "look how Italian our backup QB is" garbage last year.